Idilija's reflective journal

Flat illustration

This is very common in advertising and explainer videos. Using just 2 or 3 colors and clean vector shapes.

It works well because the flat design communicates the idea quickly and looks modern.

Glossy / 3D

A shiny and dimensional balloon, used with some gradient colors, a bit of highlight, shadow, and slight perspective. This 3D illustration feels playful and energetic.

Textured

For the final style, here is a textured, soft colored image. This style feels more emotional, which is why it is often used for storytelling ads or short films, kids’ animations/illustrations.