Author: Idilijaʽs Design Blog

A valuable task I am up to make right now is about identifying three social media platforms I would use for the fashion, restaurant, tech startup, and travel agency. Also, to explain my choices of those platforms and how they would be most effective to these businesses.

For my social media platform choices I have made a short research next to my own opinion. I have visited many websites to these industries and have checked where to they mostly share their content and what type of social media is shared with users in their official websites.

Fashion Brand.

• Instagram. Instagram is great for sharing fashion pieces (clothing, shoes, models) and informing users about latest trends. Also good for short videos.
• TikTok. Great for sharing short fashion related videos, can be very engaging and inspirational.
• X. I believe that according to the research I made, X can be very affective and engaging platform to share latest news about the trends, also to share the pictures of the fashion and reach out to a wide community of fashion people.

Restaurant.

• Instagram. Self explanatory that Instagram is the best for the restaurant industry because of it’s great flexibility to share high quality pictures and videos with the world. Engaging visuals are the best for a hungry eye. As it is said, first we eat with our eyes, after with mouths!
• Facebook. Despite the possibility of sharing high quality images and videos about the food, restaurants themselves, promotions, and news, Facebook gives a great possibility for users to express their opinion by leaving a feedback about the place, also gives contact information, and can work as a parent social media directing users to more trending platforms.
• X. Same as for the fashion industries, X can work great for restaurants when it comes about sharing news about the places, inviting people, or sharing a promotion.

Tech Startup.

• Facebook. Facebook is a great platform to share industries latest updates, sharing HQ images and videos, also creating a connecting feeling.
• YouTube. YouTube for this industry works as a wide platform to share large amount educational, informational videos.
• LinkedIn. For tech startup industry the professional platform as LinkedIn can work as a good tool to find new team members, also update the followers about the newest updates, and connect with new people all around the world.

Travel Agency.

• Facebook. Facebook same as for the restaurant industries, can work for travel agencies as a visual platform where can videos and images be shared, what would invite new people. Also the feedback section can be something that people are relying when looking into the travel agency.
• Instagram. I believe that Instagram can work for travel agency industry as a nice commercial seller by the pictures and videos posted. Also a great platform to announce news, updates, and promotional events!
• YouTube. The platform can work for travel agencies by sharing not only the hotels and places videos, but also sharing useful information about the services they are giving.

Osuzu Gin package been awarded in 2022 D&AD. So for today I have picked this minimalist but so meaningful packaging for my task to de-tangle.

The art director is Manabu Mizuno.

The Sources:
https://osuzuyama.co.jp/en/philosophy/spirit/

https://alljapantours.com/japan/culture/traditions/traditional-japanese-art/

Having my sweet Nikon Z50 is a great thing, and happy to have and explore it’s FLASH!

This little built-in flash can be popped out by sliding small button next to view-finder, on its left. Looking at its settings, flash is set to TTL by default but it has to other modes, just the flash modes itself, such as fill flash, red-eye reduction, rear-curtain sync, and flash off.

To find how to set FEC (flash exposure compensation) it is pretty simple, just have to go to Photo Shooting Menu > Flash Compensation. HFEC can be set from highest +1.0, to lowest -3.0.

Have been watching this lovely and insightful video of Rolling Stone creative director Joseph Hutchinson https://www.youtube.com/watch?v=KlZNNxTu8EU and now my task is to answer a few questions.

How did they adapt the format and aesthetics of the magazine for the modern reader? Rolling Stone before been more vintage style, the magazine itself was released in 1967 and the heading was sketched by Rick Griffin been wonderful for that time. It is normal that after decades magazine editors had to match with modern style, so they simplified the title, and removed the 3D effect. Even though, the magazine came back to its original size, from 8 x 10.875 inches to 9.6875 to 11.75 inches.

Why, do you think, was there a need to do that? I think as it always been happening, people are seeking style and fashion, so the magazine had to follow modern and new winds. They had to keep their style, to keep their readers interested, because even though the content is still same interesting for the readers but first we see visuals, they are important for the reader. So renewing and redesigning the layout and style of the magazine has been important to keep the readers interested and for the new generations, to catch their attention.

Do you think print media is dead? Is there a future for printed magazines and newspapers? How do we need to change our approach as creators of these mediums to ensure their survival? I can feel that print media is dying and devices are taking over since it is easier, faster, and cheaper to get the information we want. There are still people who love print media, which includes not only magazines or newspapers but also books. Nevertheless, it is difficult to think about print media taking the place back from devices and social media. There are also aspects of environment. To get back print media back to its golden era, we should find an environmentally friendly replacement that wouldn’t also cost a kidney for a buyer.

I think that even though the design, context of the product, layout will be great, poeple will still choose easier ways to reach the information they want. Everything is getting digital and maybe just a miracle that people will turn back to print media will save it from enxtinction.

Coming back from Summer vacation and diving back into studies! Been a while since last post and happy to get back to it and to make my brain have a twist while also waiting for Fall to come!

My task today that I will share is a deconstruction of an existing page. I have had to pick one from a newspaper, magazine, and book. Unfortunately, I am not receiving any newspapers, so I picked two magazines for this task.

Design is Storytelling. Book

I chose this book as an example because I like it’s design and layout, the information is given very clearly, clean layout gives great opportunity to memorize the information. Column widths go from 6.8 to 6.2 cm wide, the main text columns are 6.8cm. The left and right margins are 1.1cm, top one 0.7 and bottom one is 1.9cm.

I feel that this is a modular grid but I have some feeling of similarity with the baseline grid too. Texts sit on line and seem like aligning with images. Between these two pages, remain the same margins, the pages are organized and clean, columns remain the same and symmetrical for the eye.

Beata’s Kitchen. Magazine

It is Lithuanian magazine released by Beatha Nicholson. I love her magazine because the layout is so organized and clean. No unnecessary text, and the view is not overcrowded by pictures, text, and colors.

The column width is 5.7cm, so the eye do not get lost in text and it is very handy for the cooking magazine where is plenty of recipes! The margins are great, right and left 1.5cm, top one 1.2cm and bottom one is 2.9cm.

The grid type is column one. As mentioned before, it is great for this type of magazine with recipes, easy to follow the text. In both pages the images remain in same position, as well as columns, there is only some decorative text on the left page, which gives some easy for the eye.

Woman’s Weekend. Magazine

One more Lithuanian magazine, released weekly and it is made as casual magazine with some interesting readings and articles. Nevertheless, this magazine at least for me is way too much overcrowded, too much text, too many images and really lacking of white space.

Column width is 5.9cm, margins are uneven and tight, 1.4cm on the top, 0.9cm on the bottom, 1.1cm right, and 0.9cm left. Seems like it was tried to put as much information and images into one page (and into the rest of the magazine). The grid type is a column but seems hierarchal because of the images. Anyway, it is overcrowded.

Here back again with more exciting things I have learned and showing my practice in the new post.

Today’s task was to make a small 15x5cm advertisement for Bergen Jazznatt for a local newspaper. I enjoyed making it; as I expected, it wasn’t as easy as it looked. But even though I took great joy in playing with white space and the hierarchy of the text. Below You can see my work.

The main view first goes to Bergen Nattjazz 2022. The font I chose is funky and represents jazz itself. The program section is lighter and smaller, and artists, their performing time, and location are sectioned from each other to help simplify the advertisement for the viewer.